Horowitz Research
a Division of M/A/R/C Research
Dallas/Fort Worth, TX
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Company Description
Horowitz Research is a full-service research company and a wholly owned subsidiary of M/A/R/C Research, one of the oldest and most respected market research firms in the United States.
Horowitz offers clients a unique value proposition, with expertise that lies at the nexus of the three biggest trends impacting businesses today: Demographic, cultural, and sociopolitical shifts that we are experiencing both nationally and internationally, as well as shifts in media and technology that are forever changing how brands connect with people.
We are thought leaders in the cultural insights space, with deep experience sampling, recruiting, conducting research, and consulting our clients on diverse segments:
- Generational segments (Gen Alpha, Gen Z, Millennials, etc.)
- Multicultural groups (Hispanic/Latinx, Black, Asian, Native American, etc.)
- Women consumers
- People with disabilities
- Religious groups
- The LGBTQIA+ community
- International and in-language audiences
- Niche targets
- Hard-to-reach populations
We have a diverse, multicultural, and multilingual staff of qualitative and quantitative researchers as well as a wide international network of anthropologists, sociologists, ethnographers, and moderators.
Our robust toolbox of traditional and innovative research approaches includes the full range of qualitative methodologies: Focus groups, dyads, triads, IDIs, online insights communities and qualitative boards, in-person and mobile ethnographies, and survey research and segmentation. We also deliver best-in-class quantitative research with a team of seasoned analysts, project managers, and data scientists for advanced statistical and forecasting work. And, with our Accelerated Solutions, our clients benefit from a suite of tools to take them through all stages of the innovation or marketing funnel from ideation to activation at a fraction of the time and cost of custom research.
We serve clients across a range of industries:
- Media and entertainment
- Telecom and technology
- Sports
- Gaming
- Consumer product goods
- Beauty/personal care
- Health and wellbeing
- Animal health
- Home improvement
- Automotive
- Utilities
- Retail
- Grocery
- Dining
- Financial services/fintech
- Insurance
- Travel and hospitality
- Toys/dolls/kids
- Publishing
- Public media
- Nonprofits
- And more
Year Established: 1985
Research Services and Specializations
- Advertising Effectiveness
- | Attitude/Usage Studies
- | Audience Research
- | Brand Positioning Studies
- | Concept Testing
- | Cultural Insights
- | Customer Loyalty
- | Customer Satisfaction Studies
- | Ethnic Research Consultation
- | Ethnographic Research
- | Focus Group-Moderating
- | Focus Group-Online
- | Home-Use Tests
- | Market Opportunity Studies
- | Online Communities - MROC
- | Pricing Research
- | Product Positioning Studies
- | Qualitative-Online
- | Segmentation Studies
- | Usability Testing
Industries, Markets and Audiences Served
- African-American
- | Asians
- | Entertainment
- | Generation Y / Millennials
- | Generation Z
- | Health Care (Healthcare)
- | Hispanic
- | Human Resources/Organizational Dev.
- | LGBTQIA+
- | Media
- | Non-Profit/Fund Raising
- | Packaged Goods
- | Parents
- | Restaurants/Food Service
- | Retailing
- | Telecommunications
- | Television-Cable/Satellite
- | Utilities/Energy
- | Veterinary Medicine
Irving, TX 75038
United States
- Customer Contact(s):
-
Adriana Waterston, EVP, Insights and Strategy Lead
- 914-325-4516
- Affiliations & Certifications
- AMA (United States) | Advertising Research Foundation (ARF) | CTAM | Insights Association (United States) | National Association of Mutual Insurance Companies (NAMIC) | Qualitative Research Consultants Association (QRCA) (United States)