Olson Research Group, Inc.
Philadelphia/Southern NJ, PA
View WebsiteCompany Description
Since 1995, Olson Research has provided the full spectrum of innovative qualitative and quantitative market research services to the pharmaceutical and life sciences industries. Our strength lies in three differentiating characteristics: 1) Access: Accurate, comprehensive source of U.S. provider data that mirrors the AMA prescribing universe and extensive reach with all other allied health professionals including nurses, hospital and facility purchasers, KOLs and payers. 2) Experience: Senior-level consultants each possess 20+ years of health care marketing research expertise, dedicated qualitative and quantitative project managers, with an average of 10+ years of experience. 3) Approach: Collaborative approach that supports custom solutions, flexible offerings and pricing based on relationship building as the goal. With deep therapy area experience, Olson Research leverages 25+ years of successful research execution to scope, design and conduct primary research that answers clients’ strategic questions. Our particular strengths include comprehensive physician tracking studies such as patient chart research and ATUs as well as RapidResultsTM, our proprietary platform for fast-turnaround qualitative or quantitative needs, with results available in as little as 3-5 days. We work in partnership with our clients, many of whom form long-standing relationships with us, to deliver on-time and on-budget projects, quality data and actionable insights.
Year Established: 1995
Number of Employees: 75+
Research Services and Specializations
- Advertising Research
- | Brand Equity
- | Brand Positioning Studies
- | Coding
- | Concept Testing
- | Conjoint Analysis/Trade-Off Analysis
- | Copy Testing
- | Data Collection Field Services
- | Data Crosstabulation
- | Data Entry
- | E-mail Surveys
- | Executive Interviewing
- | International Research
- | Mapping
- | Market Opportunity Studies
- | Market Segmentation Studies
- | Marketing Research-Full Service
- | Medical Interviewing
- | One-on-One (Depth) Interviews
- | Online Survey Design/Analysis
- | Online Surveys
- | Panels-Online
- | Panels-Proprietary
- | Primary Research
- | Product Development Research
- | Product Positioning Studies
- | Qualitative Research
- | Qualitative-Online
- | Quantitative Research
- | Recruiting-Qualitative
- | Segmentation Studies
- | Statistical Analysis
- | Survey Design
- | Tracking Research
- | Web Site Analysis
Industries, Markets and Audiences Served
- Agriculture/Agribusiness
- | Bio-Technology
- | Consumers
- | Dentists
- | Health Care
- | Health Care-Payers
- | Health Care-Rare Patients
- | Hospitals
- | Managed Care
- | Medical
- | Medical/Surgical Products
- | Nurses
- | Pharmaceutical Products
- | Pharmacies/Drug Stores
- | Pharmacists
- | Physicians
- | Veterinary Medicine
Yardley, PA 19067
United States
- Customer Contact(s):
-
Paul Allen, Executive Vice President
- 267-487-5500
- 215-372-8988 (fax)
- Affiliations & Certifications
- Insights Association (United States) | Intellus