Company Description

About PRC Global Market Research

PRC Global Market Research (formerly known as Plaza Research) is a full-service market research recruiting and field management firm with over 35 years of experience delivering high-quality respondents and seamless project execution. Building on a strong legacy in the industry, we partner with research firms, brands and agencies to provide dependable recruiting solutions backed by deep expertise and a commitment to excellence.

Nationwide Reach, Powerful Panel

At the core of PRC’s capabilities is a proprietary panel of more than one million engaged respondents, supported by a fully integrated nationwide database. Our reach spans all major U.S. metro markets, enabling us to recruit diverse, targeted audiences for virtually any study requirement. Through ongoing database maintenance and active engagement strategies, we ensure our panel remains fresh, responsive and representative.

Comprehensive Research Support

PRC supports a wide range of qualitative and quantitative methodologies, including online and in-person focus groups, in-depth interviews (IDIs), online bulletin boards, surveys, in-home use tests (IHUTs) and taste tests. Whether executing a single-market study or coordinating a multi-market project, our team delivers consistent, high-quality results with precision and efficiency.

Proven Recruiting Methodology

Our proprietary four-tier recruiting system is designed to identify articulate, reliable and project-appropriate participants. We combine advanced screening techniques with experienced human oversight to ensure each recruit meets the specific needs of the study. Rigorous quality control measures—including thorough vetting, confirmation protocols and attendance management—help minimize risk and maximize show rates.

Industry Expertise

PRC has extensive experience across B2B, consumer, technology and health care research. Our team understands the nuances of each sector and works closely with clients to tailor recruiting strategies that align with study objectives and target audiences.

Client-Focused Approach

We pride ourselves on being responsive, flexible and easy to work with. From project kickoff through completion, PRC provides hands-on support, clear communication and proactive problem-solving. Our goal is to make the research process as smooth and stress-free as possible while delivering exceptional outcomes.

A Trusted Research Partner

With decades of experience, a robust panel and a legacy rooted in Plaza Research, PRC Global Market Research continues to be a trusted partner in the market research industry—helping clients achieve meaningful, reliable insights across every project.