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QuestBrand

The Harris Poll

Chicago, IL

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Key Categories

Competitive Intelligence Advertising Effectiveness Advertising Tracking Brand Loyalty Studies Brand Share Studies

Company Description

In a world where brand reputation can shift overnight, QuestBrand by The Harris Poll delivers always-on brand intelligence software to help leaders stay ahead of the curve.

QuestBrand tracks over 1,000 brands in real time across 45+ industries in 20+ countries, enabling marketing and comms leaders to measure brand health, monitor competitive movement and tie perception to performance.

As brand budgets are scrutinized and C-suite demands intensify, QuestBrand gives decision-makers the strategic edge to:

Track brand health and momentum with unmatched precision
Link campaigns to meaningful movement and customer acquisition
Drill into how your brand stacks up in consumers hearts and minds with 150+ demographic and psychographic segments
Gather real-time competitive intelligence with differentiation maps, trend tracking and head-to-head comparisons
Share insights directly with the C-suite

Whether you're measuring brand lift, spotting emerging trends or navigating a brand crisis, QuestBrand delivers the current, contextual and decision-ready insights your team needs without the lag of static slides or outdated dashboards.

Designed for fast-moving CMOs, brand leaders and agency partners, QuestBrand helps you see what’s changing and shape what comes next.

Strategic Intelligence for Complex Times.

Explore QuestBrand at www.theharrispoll.com.