Toronto, ON, CA

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Key Categories
Conjoint Analysis/Trade-Off Analysis Ethnographic Research Segmentation Studies Hybrid Research (Qual/Quant) CX/UX-Customer/User Experience

Company Description

RESEARCH STRATEGY GROUP provides actionable, future-oriented insights based on what is truly driving behavior – uncovered through sophisticated, custom research design leveraging a blend of disciplines, methodologies and techniques. Rooted in theory and social science, our custom engagements utilize predictive techniques and models to help you make decisions based on what is going to happen, not what has already taken place. We are specialists with capabilities in qualitative and quantitative techniques: discrete choice modeling, choice-based segmentation, behavioral science, optimization, message modeling, design research, applied ethnography, strategic foresight, brand equity, semiotics and psychoanalytics. 

Our clients have a mix of global and national brands in categories such as packaged goods, financial, cannabis, beverage alcohol, telecom, pharma/health care and gaming entertainment. We have deep knowledge of our clients’ business and markets so we can optimize our approach to uncover the best possible insights. We start as advisors – but we become partners. Our clients consistently return to us with their most important customer, product and market opportunities.

Year Established:   1994

Number of Employees:   30

Research Services and Specializations

Industries, Markets and Audiences Served

110-111 Queen St. E.
Toronto, ON M5C 1S1
Customer Contact(s):
Jim Peterson, Managing Director
  • 416-368-2852
  • 647-291-1459
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Affiliations & Certifications
ESOMAR (International)