What is Synthetic Data - Beyond the Hype; A Look at the Basics?

Synthetic data – artificially generated information designed to replicate the characteristics of real-world data – has divided the insights industry between uncritical evangelists and reflexive skeptics. The truth lies between both camps. The upcoming webinar, led by Vijay Raj, a seasoned leader in the research and insights sector (and former Global Head of CMI at Unilever) will deep dive into the use of synthetic data.

The webinar will discuss how synthetic data is used with rigour and deployed in the right contexts is a valuable addition to the insights professional's toolkit – not a replacement for it.

Other discussion areas:

• Synthetic data training inputs
• Appropriate use of synthetic data
• System 2 questions
• Applications of Synthetic
• Privacy and ethical considerations

For more information and to register, click here.