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Total: 6577

  1. article

    How one research firm adapted to the Internet

    For almost three years, MSW Group has been actively experimenting with the use of the Internet for its communication research services. This article details MSW’s experience.

  2. sourcebook

    Vision One Research Ltd.

    Award-winning and internationally accredited strategic insight agency specialising in consumer, business (B2B) and helping businesses create Brand Momentum.

  3. article

    How that 'one great client' could doom your firm

    The author encourages marketing and sales teams to take charge of their success by building relationships with several contacts at a client company and focusing on gathering fresh leads regularly to safeguard against unexpected changes with big, profitable accounts.

  4. article

    GutCheck Webinar: How One Beauty Industry Expert Uses Agile Research To Arrive at Winning Concepts

    GutCheck held a Webinar, titled 'How One Beauty Industry Expert Uses Agile Research To Arrive at Winning Concepts,' on February 17, 2016.

  5. article

    From the Publisher: One hundred issues and counting

    Quirk's Publisher Tom Quirk reflects on Quirk's success in publishing 100 issues.

  6. article

    Athletes aren’t the only ones competing during the Olympics

    Editor’s note: Mark Simon is managing director, North America, at market research firm Toluna, Wilton, Conn. The summer Olympic games are an exciting tradition for both participants and spectators. Prior to the game we surveyed 1,000 respondents in the U.S., ...

  7. article

    Accidental deals trump targeted ones, consumers say

    Consumers love a deal, and even more so if it’s customized just for them, right? Not so fast, says Itamar Simonson, a marketing professor at Stanford Graduate School of Business. Simonson has found that rather than being enticed by them, ...

  8. article

    OpinionRoute: 130+ Years. Six Specialists. One Partner.

    These c-suite leaders are the thinkers, innovators and changemakers moving the industry forward. By pushing boundaries, embracing new approaches and delivering impactful insights, they are helping define the future of research and demonstrating the value of understanding people, markets and behaviors. Meet the team at OpinionRoute.

  9. article

    The default consumer: Designing for one in a market built for two

    Recent findings reveal a growing number of consumers are intentionally designing their lives around living alone. For researchers, this shift raises important questions: Who is today’s solo consumer, and how can brands better design for individuals in a market historically built for two?

  10. article

    Can there be more than one right answer? Avoiding bias in research

    The author looks at the current “replication crisis” in academia and breaks down possible reasons for researchers who come to different conclusions after analyzing the same set of data.

  11. article

    Pope Francis: learning from the one man brand

    Editor’s note: Erin Winters is vice president of marketing strategy at research company Acxiom, New York. This is an edited version of a post that originally appeared here under the title, “The Pontiff of brand.” It’s been an exciting fall ...

  12. article

    Big data vs. marketing research: one analyst's take

    Client-side researcher Edward Appleton chats with analytics expert Tony Cosentino, vice president of Ventana Research, to discuss big data's role in marketing research and what industries and methodologies will feel its impact the most.