Harness the power of consumer insights

By Quirk's Staff | July 1, 2022

Reading time: 2 minutes

Abstract

Meet Jackie Short, the director of quantitative research at Insights in Marketing. Jackie's contributions to research and reports inspires clients to value the voice of the consumer.

Research Topics:: Marketing Research-General | Quantitative Research
Industry/Market Focus:: Consumers | Research Industry
Content Type: Magazine Article | Sponsored Article

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Insights in Marketing

Jackie Short, Director of Quantitative Research, Insights in Marketing

Market research is all about understanding people – the people who buy brands and the people who market them.

When it comes to understanding people and the marketing landscape, Jackie Short is our guru. Harnessing the power of quantitative research and consumer insights, she designs studies, analyzes market research and presents findings that inspire organizations to build stronger connections with people.

Jackie’s innate curiosity enables her to analyze statistics and dig deeper to identify the wants, needs, attitudes and usage shaping consumer habits and purchasing decisions.

As a Fortune 500 research director, she honed her ability to identify category drivers and growth opportunities. And at a time when most consumers care more about their health and wellness, organizations are gaining a wealth of knowledge from her contributions to research published by a world-renowned medical association.

In fact, recent studies indicate more people are prioritizing their mental and physical wellness, most consumers value convenience and lingering COVID-19 concerns influence purchasing decisions. For example, telemedicine is a rising force now that it is covered by more insurance providers and demand is growing for virtual visits with therapists, personal trainers and cosmetologists.

Inflation and habits adopted during the pandemic are also shaping consumer behavior, despite pent-up demand for in-person experiences. For instance, studies indicate demand is growing for higher-end DIY products and treatments that were once offered exclusively by technicians at day spas, salons and gyms.

Jackie’s contributions to research and reports inspire Insights In Marketing clients to listen to the voice of consumers. Contact us for a complimentary consultation and learn how you can harness the power of consumer insights and connect more people to your brand.