The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)
Click on a job title for additional crosstabs.
| Corporate Research Job Title | ||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | |||||||
| Owner/Partner | 18 | $110,222 | $12,222 | $18,889 | $24,833 | $166,167 | ||||||
| President/CEO/COO | 6 | $117,833 | $26,833 | $71,833 | $12,000 | $228,500 | ||||||
| Senior VP or Vice President | 41 | $193,902 | $45,463 | $41,098 | $1,512 | $281,976 | ||||||
| Market Research Director / Senior Dir. | 194 | $139,711 | $20,536 | $9,124 | $4,943 | $174,314 | ||||||
| Market Research Manager | 231 | $110,143 | $11,407 | $5,762 | $2,385 | $129,697 | ||||||
| Account Executive / Manager | 2 | $62,000 | $38,000 | $5,500 | $6,000 | $111,500 | ||||||
| Customer Insights Manager | 89 | $108,213 | $10,056 | $3,528 | $1,180 | $122,978 | ||||||
| Director of Marketing | 6 | $111,000 | $21,833 | $10,000 | $2,667 | $145,500 | ||||||
| Marketing Manager | 16 | $86,125 | $2,500 | $8,875 | $125 | $97,625 | ||||||
| Brand Manager or Product Manager | 9 | $96,667 | $3,778 | $2,889 | $0 | $103,333 | ||||||
| Communications Director / Manager | 3 | $93,333 | $2,667 | $0 | $1,667 | $97,667 | ||||||
| Project Manager | 17 | $88,353 | $5,882 | $235 | $1,588 | $96,059 | ||||||
| Business Development | 6 | $69,833 | $28,333 | $167 | $333 | $98,667 | ||||||
| Senior Research Analyst | 91 | $84,143 | $6,055 | $1,835 | $956 | $92,989 | ||||||
| Research Analyst | 45 | $57,733 | $2,956 | $1,911 | $467 | $63,067 | ||||||
| Business / Market Analyst | 18 | $66,556 | $2,167 | $167 | $3,778 | $72,667 | ||||||
| Statistician | 5 | $121,200 | $9,400 | $36,200 | $3,200 | $170,000 | ||||||
| Research Assistant | 2 | $57,500 | $0 | $0 | $0 | $57,500 | ||||||
| Sales / Account Representative | 4 | $144,250 | $126,250 | $2,500 | $6,250 | $279,250 | ||||||
| Administrator / Coordinator | 3 | $53,333 | $1,333 | $0 | $0 | $54,667 | ||||||
| Consultant | 10 | $97,300 | $5,900 | $700 | $1,200 | $105,100 | ||||||
| Other | 42 | $98,333 | $10,738 | $9,524 | $6,024 | $124,619 | ||||||
| Mean | 858 | $111,972 | $14,111 | $8,122 | $3,196 | $137,401 | ||||||
| Research Company Job Title | ||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | |||||||
| Owner / Partner | 345 | $119,678 | $25,861 | $27,519 | $9,439 | $182,497 | ||||||
| President / CEO / COO | 85 | $167,776 | $43,471 | $29,271 | $10,141 | $250,659 | ||||||
| Senior Vice President or Vice President | 256 | $144,859 | $29,699 | $6,754 | $7,246 | $188,559 | ||||||
| Director of Research | 125 | $100,272 | $13,712 | $1,072 | $4,472 | $119,528 | ||||||
| Group Head / Manager | 49 | $90,796 | $12,265 | $3,000 | $1,673 | $107,735 | ||||||
| Senior Project Director / Manager | 132 | $80,742 | $4,265 | $742 | $1,220 | $86,970 | ||||||
| Project Director / Manager | 115 | $63,904 | $3,348 | $278 | $1,687 | $69,217 | ||||||
| Senior Research Analyst | 58 | $67,207 | $2,448 | $1,431 | $724 | $71,810 | ||||||
| Research Analyst | 41 | $57,073 | $1,732 | $610 | $195 | $59,610 | ||||||
| Statistician | 9 | $136,778 | $23,556 | $11,111 | $20,000 | $191,444 | ||||||
| Business Development | 22 | $77,591 | $16,409 | $8,864 | $1,000 | $103,864 | ||||||
| Senior Research Associate | 20 | $61,950 | $850 | $1,300 | $300 | $64,400 | ||||||
| Research Associate | 12 | $52,333 | $1,583 | $167 | $750 | $54,833 | ||||||
| Field Manager / Director | 22 | $73,409 | $4,591 | $3,636 | $682 | $82,318 | ||||||
| Field Associate | 3 | $39,000 | $667 | $0 | $0 | $39,667 | ||||||
| Facility Manager | 6 | $68,667 | $6,833 | $0 | $167 | $75,667 | ||||||
| Marketing / Communication Manager | 15 | $59,000 | $3,867 | $1,133 | $933 | $64,933 | ||||||
| Business Development / Sales Director | 30 | $97,167 | $22,600 | $2,467 | $1,467 | $123,700 | ||||||
| Sales / Account Representative | 29 | $77,759 | $33,552 | $1,931 | $5,069 | $118,310 | ||||||
| Administrator / Coordinator | 7 | $49,857 | $286 | $286 | $1,000 | $51,429 | ||||||
| Other | 41 | $92,122 | $4,317 | $1,951 | $854 | $99,244 | ||||||
| Mean | 1422 | $106,183 | $18,521 | $10,451 | $5,274 | $140,429 | ||||||
*Bonus was defined as bonus or commission for 2016 in US dollars.
*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.
*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.