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Sponsored VideoToluna Virtual Session: Lifelike, emotive and rigorous: How we know synthetic personas really workRenee Smith|February 13, 2026
Sponsored VideoRival Technologies Virtual Session: Making AI stick: A practical path to maturity, ROI and scalable insight impactJason Jacobson, Andrew Reid, Patricia Chapin-Bayley, Adam Husein|February 13, 2026
Sponsored VideoMarket Logic Software Virtual Session: Meet Persona Agents: Always-on intelligence for insight-led innovationJoseph Rini|February 13, 2026
Sponsored VideoCambri Virtual Session: Predicting new product success with AI-powered concept testingDani Kamras|February 13, 2026
Sponsored VideoListen Labs Virtual Session: Operationalizing AI in market research: How Simple Modern balances automation and human judgmentAlfred Wahlforss, Chris Hoyle|February 13, 2026
Sponsored Videoquantilope Virtual Session: 2 years of integrated AI driving real-world research innovationJannik Meyners, Beatrice Capestany|February 13, 2026
ArticleWhy static reports are slowing insights teams downHorst Feldhaeuser|February 10, 2026
ArticleCelebrating diversity and open-mindednessQuirk's Staff|February 10, 2026
ArticleCan MAYA drive smarter research recommendations?Alex Holmes|February 10, 2026
ArticleBeyond emotion: Mood regulation and consumer choiceTom Ellis|February 10, 2026
ArticleRehearsing the future: Why simulations leave synthetic data behindKelly McKnight|February 10, 2026
ArticleConsumer research: AI-driven automation now and in the futureQuirk's Staff|February 2, 2026
ArticleMarketing Research Industry News December 2025Quirk's Staff|January 30, 2026
ArticleCollaboration: Safe atmosphere and honesty create room for innovation in insightQuirk's Staff|January 30, 2026
ArticleDeprivation in qualitative research: A case for bizarre provocations of lossSam Myers|January 29, 2026