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Showing:Advertising Research

Total: 586

ArticleHow the iPad is impacting advertising researchCharles Young|March 1, 2014
ArticleHow PayPal is optimizing the value of creative testing with virtual workshopsKathryn Winland|March 1, 2014
ArticleAre consumers ready for total-market?Brenda P. Lee|February 24, 2014
ArticleBig data needs a human touchQuirk's Staff|February 7, 2014
ArticleNRF study: 181 million Americans to watch 2014 Super BowlQuirk's Staff|January 29, 2014
ArticleWhen targeted ads miss the markEmily Goon|January 27, 2014
ArticleCan behavioral economics inform the ad research process?Charles Young|January 1, 2014
ArticleHispanics shop more, shop early, shop mobileQuirk's Staff|December 5, 2013
ArticleIn Case You Missed It... April 2013Quirk's Staff|April 1, 2013
ArticleUnethical or just smart marketing? Piggybacking on the popularity of March MadnessEmily Goon|March 22, 2013
ArticleApplying facial coding to ad testingDan Hill, Aron Levin|March 1, 2013
ArticleGetting the most from eye-trackingScott Young|March 1, 2013
ArticleHow analytics can inform and improve the ad research processJody Moxham, Terry Villines|March 1, 2013
ArticleHashtags dominate national Super Bowl ad spots #sorryfacebookQuirk's Staff|February 1, 2013
ArticleDads are a rising consumer force ignored by most brandsJon McNeill|February 1, 2013