Marketing Research Articles and Video

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ArticleInnovation and the story of a drunken manRichard Bordenave|November 1, 2017
ArticleOvercoming the challenges of cross-cultural researchLoren Chase|November 1, 2017
ArticleMeasuring how brand affects the purchase decisionRolf Wulfsberg|November 1, 2017
ArticleWhat is driving brand value in your market?Juan A. Tello|October 23, 2017
ArticleWhat 8 subscription companies are doing rightRobbie Kellman Baxter|October 23, 2017
ArticleTips for crafting the perfect survey introSofie Nelen|October 9, 2017
ArticleSurvey fatigue? A checklist for improving response ratesShelly Chandler|October 9, 2017
ArticleHow language-based emotion research can uncover customers’ feelingsChuck Bean|October 1, 2017
ArticleLow health literacy and its impact on marketing researchPMRG Health Literacy Initiative Committee|October 1, 2017
ArticleStudy finds gaps in doctor-patient communicationJonathan Weiser|October 1, 2017
ArticleThe role of the journey mapJames Rohde|October 1, 2017
ArticleIdentifying complex treatment patterns through multi-line treatment simulationRoger Green|October 1, 2017
ArticleAre you limiting the value of quantitative research?Kevin Gray, Koen Pauwels|September 25, 2017
Article7 elements to successful recruiting for asynchronous online qualJason Horine|September 25, 2017
ArticleStudy looks at auto insurance, smart tech and the persuadable audienceEmma Diehl|September 25, 2017