Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Case Study

Total: 421

ArticleWhy it’s important to give customers choices of ways to contact youGavin Winter, Crystal Collier|October 1, 2014
ArticleThe new normal of consumer behavior and how to respondAlton Adams|October 1, 2014
ArticleHow research helped Genentech improve its app-based sales-detailing toolLisa Kumpula, Erin Uyttewaal|October 1, 2014
ArticleDrivers of customer satisfaction are changing and banks must change in responseSheri Petras|October 1, 2014
ArticleHow neuroscience and marketing research helped Bausch & Lomb develop and refine critical sales materialsKieron Mathews, Siva Raj|August 1, 2014
ArticleUnderstanding the primal U.S.-Latino culture through LatinacculturationErwin Chang|August 1, 2014
ArticleBuilding your brand with Hispanics the blended, bicultural wayJeri Smith|August 1, 2014
ArticleCisco leveraged quantitative research to explore U.S. enterprise mobility trendsJay Shutter|July 1, 2014
ArticleHow consumer feedback can change what you know about seasonal buying patternsAmy Hayes|July 1, 2014
ArticleThoughts on how to add a strategic layer to tracking studiesJames Rohde|July 1, 2014
ArticleIntegrating big data and traditional researchGreg Mishkin|May 1, 2014
ArticleHow PayPal is optimizing the value of creative testing with virtual workshopsKathryn Winland|March 1, 2014
ArticleTandem segmentation: Getting your product to sell itselfMichael Lieberman|February 1, 2014
ArticleA LifeScan researcher extols the value of active management of the research processLawrence Cesnik|January 1, 2014
ArticleExperiences in global online qualitativeMike Mabey, Janet Ziffer|November 1, 2013