buzzback

Company Description

Buzzback is a global research consultancy driving growth through consumer insights that accelerate innovation. With our research-led, tech-driven approach, we connect clients to consumers worldwide, using an image-driven, language-rich approach.

With robust qualitative and quantitative practices, we help both emerging brands and leading consumer and health care companies address challenges around concept development, brand positioning, communication strategy and more – with unique approaches combining the what and why in one step. The result? More visual reporting with a clear path forward to create understanding and drive growth.

Leaders in market research for more than 20 years 

Buzzback is a women-founded, owned and led diversity certified supplier. Founded in 2000, buzzback was a pioneer in conducting research online. Over the last 23 years, buzzback has developed new processes, methodologies and propriety tools, growing to work with hundreds of clients. With a close-knit team of 60+ employees, buzzback’s experienced senior researchers work closely with clients to understand their unique needs and provide actionable insights that drive the clients’ business forward. buzzback conducts research globally and is based in New York City.

How we help brands 

Buzzback caters to clients across industries, including but not limited to:

• FMCG
• Pharma and health care
• Tech and telecom
• Private equity

Buzzback works with clients throughout the product innovation journey from concept through execution, blending quant and qual techniques to provide deeper, richer insights that give clients the confidence to move forward. 

Exploratory services 

• A&U/U&A
• Brand development
• Consumer profiling
• Positioning and territory development
• Consumer journey 

Evaluative services 

• Concept development
• Naming
• Advertising and messaging
• Claims and benefits
• Packaging
• In-home and in-market

What you get 

Every study integrates our AI-powered, interactive techniques designed to help you go deeper. Your reports will include context and a visual narrative for clarity on how to proceed. Delivered surprisingly fast, every time.