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City Research Solutions
Madison, WI
Key Categories
- Advertising Research
- Focus Group-Facilities
- Marketing Research-Full Service
- Qualitative Research
- Quantitative Research
Company Description
CRS is a full-service firm with over 50 years expertise providing quantitative and qualitative insights that consistently impact the bottom line of our clients and their brand, product and business development. CRS expertise ranges from online focus groups, in-depth interviews, simulated retail tests, central location tests and in-home usage testing to in-depth quantitative analytics such as factor analysis, cluster analysis and TURF analysis. Our clients rely on us for segmentation analysis, NPD, A&U studies, secret/competitive shops and managing proprietary consumer communities.
- Year Established
- 1979
Research Services and Specializations
- Advertising Claim Substantiation
- Advertising Research
- Brainstorming/Idea Generation
- Brand/Image Development
- Brand/Image Tracking
- Central Location Interviewing
- Concept Testing
- Focus Group-Bulletin Board
- Focus Group-Facilities
- Focus Group-Moderating
- Home-Use Tests
- In-Store Research
- Marketing Research-Full Service
- Mock Jury Trials
- Mystery Shopping
- Name Research
- Online Communities - MROC
- Packaging Testing
- Panels-Proprietary
- Pricing Research
- Product Development Research
- Product Testing Research
- Qualitative-Online
- Segmentation Studies
- Sensory Research
- Taste Tests
- Test Kitchen