What is Rethinking Measurement in a Fragmented Media Landscape and Attention Economy? 

The webinar will discuss the core developments and challenges in audience and media-related behaviour. It will look closely at attention, media fragmentation and diversity in India. The session will also discuss the next wave of evolution in audience, media measurement and related analytics. The other topics of discussion for this webinar include:

• Unified cross-media measurement, its challenges and opportunities.
• The role of TV and digital in driving brand outcomes with objectivity.
• Measuring in a mobile, short-form video and creator economy.
• New solutions in audience research and measurement.
• Measuring within the regulation and its implications.
• Shift from metrics to business outcomes.

Who will attend?

Speakers:

• Sunder Muthuraman, Partner, Hexagon.
• Shuvadip Banerjee, Chief Digital Marketing Officer,  ITC Ltd.
• LV Krishnan, CEO, TAM Media Research.
• Vikram Sakhuja, Partner and Director, Madison Media & OOH at Madison World.
• Anuradha Aggarwal, Director Marketing & Lifecycle, Amazon India.