In today’s rapid-paced business environment, understanding the “why” behind consumer behavior is more critical than ever. However, traditional research methods present significant hurdles. They can be time consuming, expensive or limited in scale, making it challenging to gather the depth and breadth of insights needed to drive informed decisions in sync with the business. Conveo revolutionizes this paradigm, offering an end-to-end AI-led qualitative insights platform that empowers brands to save weeks while maintaining depth and scale at every step. Conveo’s AI insights assistant democratizes research and makes it 10x more powerful with (multimodal) AI-moderated video interviews and a cumulating body of knowledge.
The new path must be chosen with intention
Conventional qualitative research generates great depth but requires effort. Planning and conducting interviews, generating transcripts and undertaking meticulous analysis takes weeks – all while the business demands swift action. While quantitative research provides scale, it hardly provides context. In contrast, many contemporary AI solutions focus on “synthetic data” which can introduce new challenges such as bias and a lack of genuine human insight.
Conveo is a true research co-worker1 and distinguishes itself by harnessing the power of artificial intelligence throughout the entire research life cycle, focusing on engaging with real humans to generate authentic insights. Our platform covers much of the depth of a qualitative researcher but does so at 100 times the scale and with perfect memory and oversight.
Engineer your study efficiently. Users define a briefing with their business challenge, research objectives and information needs as well as upload any previous data (e.g., previous interviews, reports, strategic plans). Conveo’s AI co-worker generates a topic guide tailored to the specific business problem and addresses relevant knowledge gaps. Simple prompts allow editing and uploading stimuli such as images, videos or website links.
Conveo’s set up is AI-powered but allows full editing, uploading stimuli, different probing levels and smart probing prompts.
See real people, hear real stories through video interviews. Unlike static surveys and AI solutions relying on synthetic data, Conveo’s interview engine engages with people in a dynamic and natural voice conversation. Conveo’s intelligent AI moderation goes beyond mere data collection and (video or text) answers to open-ended questions. Our smart probing techniques uncover authentic voices and observe genuine behavior. The advanced AI assistant simultaneously conducts hundreds of AI-moderated video interviews in virtually any language, breaking down geographical barriers and reducing the reliance on human interviewer resources. This dramatic increase in scale empowers brands to connect with and observe hundreds of real people in hours, not weeks, providing a richer understanding of their target audience. This enables conducting a higher volume of qualitative research to be conducted. Conveo's developing multimodal AI capabilities will interpret video content for non-verbal cues and objects (e.g., brands and facial expressions), generating observations of actual behavior which people might not articulate.
Conveo’s analytics surfaces concrete stories and behaviors, from themes over statistics to the raw interview transcripts.
Analyze instantly and “talk to your data.” Conveo’s AI engine automatically transcribes and translates every interview, identifies key insights and crucial themes and extracts compelling verbatim quotes and video snippets. But the power does not stop there. If needed, to dig deeper and seek clarification, the Conveo AI assistant allows prompting your interviews as well as your uploaded information to come up with additional views on your data and formulate relevant, data-driven recommendations. This "talk to your data" functionality empowers a thorough exploration of the “why” from multiple angles, leading to enhanced understanding and more effective decision-making. All this to get researchers faster to the storytelling, where the real value lies.
Consumer experience: The human touch in AI-moderated interviews
Despite its technological foundation, AI-moderated research with Conveo maintains a strong human element. Participants engage in personalized video conversations, resulting in a more natural and engaging experience – even when, or especially when, discussing sensitive topics. Data indicates high participant satisfaction, with 93% to 97% rating the interview experience a four or more out of five across various demographics. This positive feedback underscores that well-designed AI can create research experiences that are both efficient and human centric.
The benefits of Conveo are substantial!
- Authentic human connection: Video captures genuine emotions and real stories.
- Scalability across markets: Conveo runs infinite interviews in parallel in 50+ languages with participants from diverse cultures simultaneously.
- Supreme depth: Intelligent AI probing uncovers the real “why” behind consumer actions and beliefs.
- Instant actionable insights: AI analysis delivers summaries and key themes in minutes.
- Effortless data exploration and interactive analysis: Users can deep-dive into their data by prompting the AI assistant.
- Rapid turnaround: Insights are generated in days, a significant reduction from traditional timelines.
- Significant cost savings: Achieve more comprehensive insights with reduced resources spent.
- Enhanced participant experience: Individuals generally find the AI interviewer engaging and feel comfortable sharing their thoughts.
What differentiates us?
- Video first. Conveo is built around facilitating natural conversations rather than tying a series of isolated open-ended (video) questions.
- Ease your job. Our platform aims to ease the researcher's workload by automating tedious aspects of the research process, providing end-to-end assistance.
- Democratize and activate. Conveo seeks to democratize research skills and insights throughout organizations.
- Leading in technology and research. What makes Conveo unique is the combination of decades of research expertise with a technical team that built AI-platforms before. We have access to the latest technology and top engineering talent (e.g., via the YCombinator network). We co-create with customers, both on the tech and research side.
Conveo is a game-changer that leverages the power of video interviews, sophisticated AI and rapid interactive analysis to bring users face-to-face with authentic human stories. Conveo’s AI assistant democratizes insights and gives researchers superpowers throughout.
1 It is not an agent, which would suggest it to be fully autonomous. As we believe in a “human design” our goal is to give researchers and decision makers superpowers, while staying in the driver’s seat.
Book a demo at: https://conveo.ai/home.