We are nearing the end of another great year for the marketing research industry! Are you interested in reading a few of Quirk's articles but aren’t sure where to start? We went back to our archive and compiled a few of the most-viewed e-newsletter articles of 2018.
(listed in no particular order)
Maximum difference scaling (max-diff) is usually used in marketing research for two purposes. One purpose is to measure the relative importance (to the respondent) of the attributes of a product. The other is measurement of the relative preference for products or product concepts. Particularly in the latter case, after the max-diff analysis has been completed, the analyst is left with the question, “Why?” As in, why did respondents prefer a given product or product concept over another? Read more.
The marketing research industry is no stranger to buzzwords. Big data. IoT. Artificial intelligence. While some are short-lived, others stick around long after the first big splash. So when I began bumping into mentions of “blockchain and MR” last year, I made a mental note to pay close attention.
While many people still only associate blockchain with cryptocurrency, it’s proving to have a much wider reach. Read more.
What's the difference between a Millennial and a young adult?
Ponder that for a moment. To set the scene, let's reflect on what was happening in the realm of marketing research in the 1990s and early 2000s. Millennials were growing up, becoming tech-savvy and eagerly participating in all the new social media networks. At the same time, researchers were discovering a wealth of data online, especially through social media and the availability of sample for online surveys. Shortly thereafter began the Great Recession, the economic event that shaped the Millennials' prospects just as they were ready to enter the job market. Read more.
Standing as a century-old industry, marketi...