Research and insights leaders face an impossible equation: deliver faster, more confident insights while navigating long timelines, unpredictable costs and audience constraints. Traditional methods often lack the speed and precision needed for strategic decisions, leading to missed opportunities.
Meanwhile, skepticism around new AI tools persists – promising speed but lacking the transparent, trustworthy foundation research professionals demand.
AI-powered research that actually delivers
Edge Audiences is a subscription-based research panel solution that delivers trusted insights in hours – or even minutes – by combining AI-generated synthetic data with access to the widest source of global human panels. This isn't just another consumer panel – it's a fundamentally new, mixed-method approach designed for research leaders who need to accelerate decision-making, control costs and maintain confidence in their data.
Already trusted by hundreds of organizations including Booking.com, Dollar Shave Club and Google Labs, Edge Audiences leverages Qualtrics' proprietary large language model to reduce fielding costs by up to 50%, accelerate time to insights and significantly expand audience breadth.
The model is rooted in 25+ years of Qualtrics research expertise and trained on millions of real human responses – consisting of Qualtrics’ extensive and aggregated repository of industry-specific human sentiment and experience data.
Unlike other synthetic data providers, Qualtrics provides the methodology, validation approach and transparency needed for confident decision-making – ensuring responses are accurate, secure and reflect evolving consumer sentiment and behavior. In addition, Edge Audiences is flexible by design, allowing researchers to choose 100% synthetic data for fast, lower-stakes projects, 100% human data for high-stakes decisions or a blended approach that perfectly balances speed, breadth and depth of insights. Most importantly, it offers predictable pricing that eliminates cost surprises with simple, credit-based subscriptions that reduce research expenses.
For research leaders navigating today's fast-paced market demands, Edge Audiences provides the speed of AI without sacrificing data quality – delivering the insights researchers need with total confidence.
Learn more about how Edge Audiences can transform research capabilities at www.qualtrics.com/strategy/audiences.
