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ArticleInternational focus groups: Embrace the unpredictableSteven Lewis, Misty Hathaway|November 1, 1998
ArticleInternet focus groups are not focus groups - so don't call them thatThomas Greenbaum|July 1, 1998
ArticleResearch should be integrated and lead to strategic decision-makingMichele Holleran|June 1, 1998
ArticleBeyond human oddities: how to mine consumer brains to build powerful brandsTracy Teweles|May 1, 1998