Top Marketing Research Articles Related to Conjoint Analysis and Trade-Off Analysis

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Sponsored Video quantilope Virtual Session: Future-Proofing Your Research: How Advanced Methods Drive Data You Can Trust Lindsey Guzman, Gianna Saladino | October 9, 2025
Article Data Use: Choice models for patient chart audits Keith Chrzan | March 1, 2025
Sponsored Article How Philips Accelerated Portfolio Optimization for its Oral Health Care Range Joyce Bezzina-de Groot, Julia Görnandt | September 17, 2024
Article Situational choice experiments for marketing research Keith Chrzan | March 1, 2024
Sponsored Article 8 Top  CX/UX Research Companies Quirk's Staff | September 1, 2023
Article Conjoint analysis: Tips for understanding digital products and consumer shopping experiences Stephan Basson | June 19, 2023
Article Implementing alternative-specific conjoint analysis to research studies Faina Shmulyian | January 6, 2023
Article Using conjoint to gauge physicians’ views of a diabetes test Lauren Fusfeld | January 1, 2023
Sponsored Article Innovative Products and Services November/December 2022 Quirk's Staff | November 1, 2022
Article By the Numbers: Do people pay attention to all attributes when making purchase choices? Steve Cohen | November 1, 2022
Sponsored Video quantilope Webinar: How to Easily Set Up a Conjoint in Minutes Greg Benson | September 6, 2022
Sponsored Article Getting value-based pricing right is difficult, but worth it Bernd Grosserohde | September 1, 2022
Article Adding budget considerations into choice-based conjoint Steve Cohen | January 1, 2022
Article A look at three survey-based methods for pricing research Keith Chrzan, Bryan Orme | January 1, 2022
Article Can there be more than one right answer? Avoiding bias in research Rich Raquet | October 18, 2021