Blueberry Marketing and Sensory Research
Philadelphia/Southern NJ, PAView Website
We’re a full-service research agency combining expertise in sensory, product and marketing research. With fresh perspectives, high-touch service and 20 years of experience, we go beyond the numbers to find the story behind the data. Leveraging quantitative, qualitative and sensory techniques, our research illuminates your product’s landscape, uncovering the true motivators behind consumer choices so you can build the best products. Our insights help delight your consumers, guide your innovation pipeline and bring clarity to your marketing and product development efforts. It’s using clarity to inspire action.
We have delivered marketing and sensory research solutions in a variety of industries on a national and international scale. Industries include food and beverage, alcohol beverage, personal care and cosmetics, household care, consumer health care, pet care, ad/branding agencies and tobacco and vape.
Agile research | methods and solutions that inspire innovation.
Using an agile framework, we can quickly and intentionally move through the research process. We work closely with the brand team; run through various sprints moving from requirement to deployment in the least amount of time possible, but with clear and focused intention. Our process is iterative, adaptable, transparent, collaborative, empowered and focused on finding your brand an answer quickly, so you spend less time bringing a product to market.
Exploratory | understanding the consumer’s needs, aspirations and the marketplace.
Brand positioning | Co-creation sessions | Ethnography | Focus groups and interviews | LinkLabs | Mobile diaries | Online discussion boards | Priorities maps | Shop-alongs | The consumer experience landscape
Concept | connecting consumer priorities with aspirational needs to deliver the most compelling proposition to your customers.
Qualitative concept evaluations | Concept optimization | Concept writing | Concept sorting and testing | Conjoint analysis | Flavor/fragrance line exploration TURF
Product | optimize your product and package offering in the marketplace.
Product labs and attribute development: focus groups | Interviews | LinkLabs | Product flights
Package testing: Ergonomics | Functionality | Materials | Portability | Shelf presence | Usability | Usage instructions
Product testing: Category appraisal | Central location Tests | Home use tests | Key driver analysis | Taste tests
Marketing | aligning the product, packaging and messaging.
Advertising testing | A&U | Brand positioning | Customer satisfaction and loyalty | Forecasting | Mobile shopper research | Packaging graphics | Web usability
Sensory | captivate your customers by allowing them to fully experience your product.
Category appraisals | Descriptive analysis | Discrimination testing | Flash profiling | TDS/Time intensity | Descriptive panels | In-context sensory panels | Semi-trained consumer panels | Virtual sensory panels | Client panel services
Year Established: 2001
Number of Employees: 50
Research Services and Specializations
Chalfont, PA 18914
- Customer Contact(s):
Peter Grubb, Executive Director
- Affiliations & Certifications
- American Society for Testing and Materials (ASTM) | ISO Certified | Institute of Food Technologists (IFT) | Society for Scholarly Publishing (SSP)