New York City, NY

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Key Categories
Health Care Pharmaceutical Products Marketing Research-Full Service Hybrid Research (Qual/Quant) Qualitative-Online

Company Description

buzzback is an innovation and insights consultancy specializing in a blended research qual/quant approach. Our in-depth, visual, emotionally rich reporting yields actionable insights that drive measurable brand growth. With a 95% client repeat rate, buzzback has been a reliable strategic insights partner trusted by half of the world’s top 50 consumer product companies and top 20 health care companies for over 20 years. buzzback’s ultimate goal is to make your life easier with insights that spotlight opportunities, advance your innovation journey and make it easy for you and your stakeholders to move forward smartly. buzzback provides results proactively, responsively, expertly – with unmatched quality – on time and on budget.

Leaders in market research for over 20 years 

buzzback is a women-founded, owned and led diversity certified supplier. Founded in 2000, buzzback was a pioneer in conducting research online. Over the last 22 years, buzzback has developed new processes, methodologies and propriety tools, growing to work with hundreds of clients. With a close-knit team of 65 employees, buzzback’s experienced senior researchers work closely with clients to understand their unique needs and provide actionable insights that drive the clients’ business forward. buzzback conducts research globally and has offices in New York City and London.

How we help brands 

buzzback caters to clients across industries, including but not limited to:

  • FMCG
  • Pharma and health care
  • Tech and telecom

buzzback works with clients throughout the product innovation journey from concept through execution, blending quant and qual techniques to provide deeper, richer insights that give clients the confidence to move forward. 

Exploratory services 

  • A&U/U&A
  • Brand development
  • Consumer profiling
  • Positioning and territory development
  • Consumer journey 

Evaluative services 

  • Concept development
  • Naming
  • Advertising and messaging
  • Claims and benefits
  • Packaging
  • In-home and in-market

What you get 

Every study integrates our AI-powered, interactive techniques designed to help you go deeper. Your reports will include context and a visual narrative for clarity on how to proceed. Delivered surprisingly fast, every time.

Year Established:   2000

Number of Employees:   65

Research Services and Specializations

Industries, Markets and Audiences Served

989 Sixth Ave., Fifth Floor
New York, NY 10018
United States
Customer Contact(s):
Carol Fitzgerald, President & CEO
  • 646-519-8010 (NYC)
  • 44-20-8891-9930 (London)
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Affiliations & Certifications
AMA (United States) | Advertising Research Foundation (ARF) | ESOMAR (International) | EphMRA (International) | Insights Association (United States) | Market Research Society (MRS) | Women's Business Enterprise National Council (WBENC)