Detroit, MIView Website
Escalent is an award-winning data analytics and advisory firm that helps companies monitor markets, build brands, develop products, understand customer experiences and improve operations through primary, secondary and syndicated research as well as business analytics.
Clients and industries
As catalysts of progress for more than 40 years, our strategies guide the world’s leading brands. We work with ~400 blue chip brands across a wide variety of industries, including automotive and mobility, consumer goods and retail, energy, financial services, health and life sciences, technology, telecommunications and travel and tourism.
Solutions and expertise
We advise our clients on human and market behaviors to help them navigate disruption and business transformation, providing consulting and advisory services from insights through implementation. Our data analytics and counsel help our clients solve issues related to markets, brands, products, customers, business analytics and sales. Our expertise includes syndicated services, quantitative, qualitative and secondary research, data analytics, user experience research, insight communities, behavioral science, innovation and design thinking.
Escalent’s success is driven by extraordinary people across the globe. We guide our clients with strong points of view across brand building, customer experience, product innovation and business transformation. We don’t just deliver data. We transform data and insights into a profound understanding of what drives human beings and markets. And we work side-by-side with our clients as an extension of their team to move insights along the entire business continuum to streamline processes and accelerate productivity.
Escalent maintains rigorous vigilance on the ever-changing global regulatory landscape. Our chief privacy officer leads a dedicated department that oversees compliance with the GDPR, CCPA and other relevant regulations to ensure our projects are run properly. Because we work for clients across many sensitive industries, we use a rigorous and well-tested information security program to ensure the confidentiality, availability and integrity of our systems. To provide assurance of this integrity, Escalent undergoes annual SOC2 Type II auditing, third-party external penetration testing, ISO27001 certification and HITRUST certification.
Escalent is headquartered in Livonia, Mich., with offices across the U.S. and in Canada, China, India, Ireland, the Philippines, Singapore, South Africa, UAE and the U.K.
Visit escalent.co to see how we are helping shape the brands that are reshaping the world.
Year Established: 1975
Number of Employees: 850+
Research Services and Specializations
- | Brand Positioning Studies
- Brand/Image Development
- | Brand/Image Tracking
- | CX/UX-Customer/User Experience
- | Car Clinics
- | Communication Strategy Research
- | Competitive Intelligence
- | Concept Research
- | Corporate Image Studies
- | Customer Loyalty
- | Customer Satisfaction Studies
- | Data Analysis
- | Data Integration
- | Data Visualization/Infographics
- | International Research
- | Journey Mapping
- | Market Opportunity Studies
- | Market/Category Evaluations
- | Marketing Research-Full Service
- | Online Communities - MROC
- | Pricing Research
- | Product Development Research
- | Qualitative Research
- | Sales Intelligence
- | Secondary/Desktop Research
- | Segmentation Studies
- | Syndicated Research
Industries, Markets and Audiences Served
Livonia, MI 48152
- Customer Contact(s):
Lisa Viselli, Chief Marketing Officer
- Affiliations & Certifications
- HITRUST | ISO Certified