Company Description

Geo Strategy Partners is a full-service market research and go-to-market strategy firm serving clients competing in industrial, business-to-business and technology markets globally since 1992.

Because we specialize in business and industrial markets, we bring more to a project that the traditional research firm capabilities of qualitative and quantitative data and insights gathering.  Our research consultants are also experts in formulating go-to-market strategies. As such we take the time to…

• Understand our clients’ products, services, offerings and/or applications.
• Determine the size of the opportunity, and more importantly, the sweet spot where our clients can compete and win.
• Analyze the overall industry structure and competitive dynamics.
• Map the value chain of the industry and path-to-purchase of the customer decision-makers.
• Capture Customer paint points, challenges, barriers and constraints.
• Tap into the Voice of the Customer to determine which value drivers will actually move the sales needle for our client.
• Test product concepts or conduct product trials.
• Identify trends and forecast the future trajectory of the market.
• Make the overall opportunity and competitive landscape transparent so that the strategic alternatives reveal themselves.
• Provide the blueprint for a go-to-market strategy.

Our research and analysis tend to be strategic and answer one or both of the following questions for our clients.

• How do become more competitive and grow in a given market (new or existing)?
• How do we best develop and commercialize a new product based on market-driven insights?

We are well-suited for projects requiring access to hard-to-reach decision makers, an understanding of technical product applications or complex business models and the ability to analyze the overall market opportunity and competitive landscape. For manufacturers, B2B service firms and technology companies, we are the go-to-firm for go-to-market strategy.

Since 1992, leading global brands such as 3M, Alcoa, Ansell, Carhartt, Dow Jones, LG, Kimberly Clark, Mitsubishi, NTT, Rosetta Stone, Schneider Electric, Siemens, Skanska, SKC, Sony, Timken, UL, Visa and others have turned to us for global market insight to support growth and new product development.

Our perspective and capabilities are global, and we are particularly suited for multicountry studies with field research capabilities in over 40 countries worldwide. We have offices in the US, Europe, Latin America and Asia.

Industries:

• Aerospace
• Agriculture
• Alternative assets
• Architecture
• Automotive
• Blockchain
• Building materials
• Cement
• Chemicals
• Construction
• Crypto currency mining
• Desktop as a service
• Digital assets
• Economic development
• Education
• Electric machinery
• Electric vehicles
• Energy and alternative energy
• Engineering/construction
• Ergonomics
• Fabricated metal products
• Fibers and polymers
• Finance and banking
• Fire detection and prevention
• Fluid and process control
• Food and beverage
• Government/public sector
• Health care
• High tech
• HVAC
• Industrial hygiene
• Industrial machinery
• Information technology
• Insurance
• Instrumentation and controls
• Internet of things (IoT)
• Logistics, shipping and intermodal
• Machine learning
• Material science
• Medical devices
• Mining
• Oil and gas
• Personal protection equipment
• Pharmaceuticals
• Plastics and rubber
• Polyester film
• Primary metals
• Private equity
• Pulp and paper
• Quality, and quality associations
• Renewable energy
• Robotics
• Rotating equipment
• Safety, safety equipment and safety associations
• Software as a service (Saas)
• Solar manufacturing and installations
• Test, analysis and control instruments
• Telecommunications
• Transportation and fleet management
• Utilities
• Water and wastewater
• Wind power
• Wire and cable