IMR Institute for Marketing Research


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Key Categories
Consumers Foods/Nutrition Health Care (Healthcare) Information Technology (IT) Taste Tests

Company Description

Over our 25 years of being in the market we have been organizing several hundreds of group discussions, individual interviews, and quantitative studies every year. We help you to understand target audience’s needs, motivations, behaviors, barriers and triggers to improve and grow your business.

Our job is to be curious every day and gain knowledge. We are passionate researchers – always one step ahead. We have come into contact with innumerable people, stories, products and topics since the company’s launch. We have acquired a special know-how over the years in areas such as healthcare, food, IT, logistics, household electronics, finances, automotive, beauty and cosmetics. gaming and more.  

Successful studies require high quality recruiting, according facilities/platforms, interviewers/moderators, and a good study design. All these factors can be provided by IMR. But if you want to contribute one or the other factor yourself, here comes what sets us apart from others: flexibility.

Our facility was designed to carry out both complex qualitative and quantitative studies. Our location directly located in Frankfurt’s center, offers ideal access for both the participants and the customers. However, you need to get something done in another city no problem we have access to several facilities in German and European cities and can support you accordingly.

IMR is a truly international company and a proud member of the Global Market Research Network. Nearly 75% of our clients are located outside of Germany. All our staff speak English and is used to work in an international environment.

Year Established:   1999

Number of Employees:   25

Research Services and Specializations

Industries, Markets and Audiences Served

An der Hauptwache 11
Frankfurt 60313
Customer Contact(s):
Markus Schaub, Managing Director
  • +496972070
  • +496929720714
  • +496929720779
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