Nimbly
New York City, NY
View WebsiteCompany Description
Nimbly uncovers insights with a strategic blend of Human Intuition, AI and a Playful Spirit.
Trusted by ~20% of Fortune 100 + high growth startups.
CONSUMER INSIGHTS
We’ll explore the joys and frustrations that shape your customers world—and vividly show how your brand and competitors are perceived in it.
We fuse qualitative depth with AI-driven sentiment analysis to go beyond what people say to uncover what truly drives them.
Services:
- Segmentation and Personas
- Market Sizing and Illumination
- Consumer Journey and Relationship Mapping
- Semiotics: Understanding Consumer/Culture Codes
- Website/App UX Research, Beta-Testing Games
- In-Home Usage Tests (IHUTS)
BRAND STRATEGY
We’ll apply insights on consumers, category and culture and map out a clear POV on next steps that can unleash your brand.
Our approach integrates cultural foresight, behavioral science and predictive AI modeling to future-proof your brand.
- Communication Development and Refinement
- Brand Purpose and Positioning Research
- Brand Architecture Development Research
- Pricing Elasticity and Bundling Optimization
- Market Landscape and Competitive Analysis
INNOVATION
Our innovation work blends human ingenuity with AI-powered foresight to uncover white spaces, de-risk bold ideas and accelerate breakthrough concepts.
- Brand Innovation and Pipeline Development
- Concept Creation and Rapid Iteration
- Creative Workshop Facilitation and Inspiration Treks
- Trends and Foresight Exploration
PARTICIPANT RECRUITMENT
We’ll creatively recruit the most interesting people and smoothly facilitate all the logistics—for research that you conduct.
We use AI-enhanced screeners with human moderated re-screens to ensure our recruits aren’t just diverse on paper, but the right voices for the job.
- Recruit Consumers/Professionals—via Inclusive Lens
- Engage Creative Experts, Creators and Influencers
- Program and Manage Domestic and Global Fieldwork
- Community Panel and Brand Tracker Development
- Ad Hoc Moderation, Translation and Analysis
- For UX, Consumer Insights, Brand Strategy and more
Year Established: 2017
Number of Employees: 18-21
Research Services and Specializations
- Advertising Research
- | Agile Research
- | Audience Research
- | Brainstorming/Idea Generation
- | Brand Positioning Studies
- | Bus.-To-Bus. Research
- | CX/UX-Customer/User Experience
- | Competitor Customer Research
- | Concept Development
- | Concept Optimization
- | Concept Testing
- | Consumer Research
- | Copy Testing
- | Cultural Insights
- | Ethnographic Research
- | Exploratory Research
- | Field Management Services
- | Focus Group-Moderating
- | Focus Group-Online
- | Forecasting/Trends Research
- | Journey Mapping
- | Market Segmentation Studies
- | Marketing Research-Full Service
- | Minority-Owned
- | On-site Interviewing
- | One-on-One (Depth) Interviews
- | Online Communities - MROC
- | Online Surveys
- | Package Development Research
- | Packaging Testing
- | Pre-Recruit Interviewing
- | Qualitative Research
- | Qualitative-Online
- | Quantitative Research
- | Recruiting-Qualitative
- | Strategic Marketing
- | Strategy Research
Bayside, NY 11361
United States
- Customer Contact(s):
-
Eider Cordoba, V.P., Insights
- Affiliations & Certifications
- Certified Minority Business Enterprise (MBE) | NDVSB Certificate | National Minority Supplier Development Council (NMSDC) Certified