Ninety-one percent of U.K. consumers believe it is important for advertisers to make sure ads are not placed near dangerous, offensive or inappropriate content, according to the 2021 TAG/BSI UK Brand Safety Survey, conducted by the Trustworthy Accountability Group and Brand Safety Institute. When asked about brand safety, more than 83% of respondents say they are more aware of the issues – such as those involving advertising around dangerous, offensive or inappropriate content – than they were a year ago. In addition, more than 85% say they would reduce or stop purchasing products they regularly buy if they discovered an ad for that product had run next to COVID-19 misinformation or conspiracy theories.
When asked if they think hate speech has increased or decreased online over the last year, more than 88% say it has increased.
The research was conducted from April 4-6, 2021. Read more.
As more Americans receive the COVID-19 vaccine, consumer behavior is changing along with an increased feeling of safety. A study by Insights Now delved into how the COVID-19 vaccine is affecting consumer choices and why consumers do or do not choose to receive the vaccine. As of April, according to the study, 14% of vaccinated respondents said that they feel “extremely safer” followed by 39% who reported feeling “very much safer” and 31% who said they felt “somewhat safer.” Of those who did not receive the vaccine 76% reported feeling that the vaccine is not safe, while 70% worried about the side effects and 61% believed that the vaccine is not effective.
Numerous activities have increased post-vaccine, however – as of April visiting friends and family is up by 55%, while traveling by plane has increased 50%, eating indoors by 42%, gym/community sports by 39% and in-store grocery shopping by 22%.
The study was conducted during April 2021. Read more.
Twenty-eight percent of employers plan to have m...