We have reached the end of another great year for marketing research industry! Looking to read some of the best Quirk's e-newsletter articles of 2015? We went back to our archive and compiled a few of the most-viewed e-newsletter articles of 2015 as well as some of our favorites.
Most-viewed e-newsletter articles of 2015
(listed in no particular order)
Don’t call me honey: 10 tips on how to sell to a corporate researcher
I’m 31 years old. I quickly climbed the corporate ladder to manage customer insights at Daimler Trucks North America. I’m responsible for buying research services for the market leader in heavy-duty trucks in North America. Read more.
Client-side researchers offer dos and don’ts for MR vendors
Earlier this summer we fielded our annual corporate researcher survey – the results of which are compiled in this year’s Corporate Research Report  – and one of the topics that drew the most, shall we say, passionate responses from Quirk’s client-side readers was their relationship to research vendors. Read more.
Pricing research: A new take on the Van Westendorp model
Dutch economist Peter Van Westendorp developed a price model known as the Van Westendorp price sensitivity meter. I am sure that many marketing research professionals have used it at least once in their career. Read more.Â
Dear PowerPoint,
We need to talk. We’ve been together for about 15 years now and I just feel like … well I just feel like it’s time to move on. Read more.Â
9 types of research bias and how to avoid them
Seasoned research experts know that bias can find its way into any research program – it’s naïve to think that any research could be 100 percent free from it. But when does bias become a problem? And how do we identify and control the sources of bias to deliver the highest-quality research possible? Read more.
5 guidelines for mapping out your dashboard presentation
Dashboards are strategic decision-making tools that help deliver, group and visualize information in a useful and impactful way. They are the hub where everything comes together; the nerve center of your customer experience program. Read more.
Editors’ picks
(listed in no particular order)
Voice mail ethnography captures a day in the life of an oncologist
In business, regardless of whether you’re selling high-end construction equipment, specialized medical devices or laundry detergent, sales numbers alone tell an incomplete story of how the brand is performing with customers. Read more.
Meet the HENRYs, an important demographic you’ve probably never heard of
Let me introduce you to the HENRYs – the high-earners-not-rich-yet – the most important demographic consumer segment that you’ve probably never heard of. Read more.
Leveraging MR to improve customer experience: asking the right people the right questions
The current emphasis on customer experience (CX) is undeniable. Estimated spend for CX activities in 2014 was $3.77 billion; this is expected to grow to $8.39 billion by 2019. Read more.Â
6 ways to extract customer insights from social conversations
Marketers are eager to learn what they can from social content, now the trendiest and fastest-growing marketing discipline. Native advertising in social media is projected to reach $4.3 billion in 2015 and a whopping $8.8 billion by 2018, according to eMarketer. Read more.
Why NPS is not the best measurement of success
One magical question (the so-called ultimate question) and one simple formula (the Net Promoter Score or NPS) are the ultimate measures of customer satisfaction and the ultimate predictors of a company’s future success.
These were the assertions in the book The Ultimate Question by Fred Reichheld. Read more.
Using change leadership to raise the profile of marketing research
I am a passionate reader of leadership literature and have been a loyal fan of Quirk’s since I first came to this country in 2001. One of the reasons why I appreciate Quirk’s is that it takes a practitioner’s view on the industry: what our clients need and what we need to do for them. Read more.