Blueberry Marketing and Sensory Research

Company Description

We’re a full-service research agency combining expertise in sensory, product and marketing research. With fresh perspectives, high-touch service and 20 years of experience, we go beyond the numbers to find the story behind the data. Leveraging quantitative, qualitative and sensory techniques, our research illuminates your product’s landscape, uncovering the true motivators behind consumer choices so you can build the best products. Our insights help delight your consumers, guide your innovation pipeline and bring clarity to your marketing and product development efforts. It’s using clarity to inspire action.

Industry expertise

We have delivered marketing and sensory research solutions in a variety of industries on a national and international scale. Industries include food and beverage, alcohol beverage, personal care and cosmetics, household care, consumer health care, pet care, ad/branding agencies and tobacco and vape.

Our capabilities

Agile research | methods and solutions that inspire innovation.

Using an agile framework, we can quickly and intentionally move through the research process. We work closely with the brand team; run through various sprints moving from requirement to deployment in the least amount of time possible, but with clear and focused intention. Our process is iterative, adaptable, transparent, collaborative, empowered and focused on finding your brand an answer quickly, so you spend less time bringing a product to market.

Exploratory | understanding the consumer’s needs, aspirations and the marketplace.

Brand positioning | Co-creation sessions | Ethnography | Focus groups and interviews | LinkLabs | Mobile diaries | Online discussion boards | Priorities maps | Shop-alongs | The consumer experience landscape

Concept | connecting consumer priorities with aspirational needs to deliver the most compelling proposition to your customers.

Qualitative concept evaluations | Concept optimization | Concept writing | Concept sorting and testing | Conjoint analysis | Flavor/fragrance line exploration TURF

Product | optimize your product and package offering in the marketplace.

Product labs and attribute development: focus groups | Interviews | LinkLabs | Product flights

Package testing: Ergonomics | Functionality | Materials | Portability | Shelf presence | Usability | Usage instructions

Product testing: Category appraisal | Central location Tests | Home use tests | Key driver analysis | Taste tests

Marketing | aligning the product, packaging and messaging.

Advertising testing | A&U | Brand positioning | Customer satisfaction and loyalty | Forecasting | Mobile shopper research | Packaging graphics | Web usability

Sensory | captivate your customers by allowing them to fully experience your product.

Category appraisals | Descriptive analysis | Discrimination testing | Flash profiling | TDS/Time intensity | Descriptive panels | In-context sensory panels | Semi-trained consumer panels | Virtual sensory panels | Client panel services