Company Description

Strategic Foresight, Consumer Truths and Innovation at Scale

CSS/datatelligence, a division of CRG Global Inc., is a sensory, consumer insights and innovation partner that fuses 35 years of research rigor with next-generation predictive intelligence helping brands cut through complexity, uncover white space and future-proof their innovation pipelines.

CSS understands consumers in context. Its national network of Test America Studios operates state-of-the-art testing facilities in 14 high-traffic U.S. markets, including Los Angeles, New Jersey, Miami, Chicago and Dallas. Facilities are equipped with a mix of test kitchens, fragrance sensory rooms, interview booths, laundry labs and focus group rooms for immersive, in-person research.

Our greatest asset is our people: rigorous, culturally attuned and commercially savvy researchers who uncover nuanced consumer truths and turn them into strategies clients can act on, embedding seamlessly as a trusted extension of their teams.

Long-standing international partnerships and membership in a global joint venture extend our reach across six continents and 30+ countries supporting every major CPG category, including fragrance, health and beauty, food and beverage, and household products, with consistent quality and rigor.

Predictive Intelligence: The CSS-PI Difference

CSS-PI, our proprietary prediction market platform, transforms how brands evaluate ideas, trends and innovation potential. A gamified interface and validated behavioral algorithm tap the "wisdom of crowds" philosophy asking participants to bet on how others will respond, not just how they personally feel, minimizing bias and delivering foresight with 90% accuracy.

CSS-PI powers two core applications:

• HUUNU Futures — predicts the timing, trajectory and impact of emerging trends.
• HUUNU Foresight — evaluates the market potential of early-stage ideas, optimizing features, messaging and product lineups before launch.

CSS-PI isn't just about numbers, it's about narrative. Participants justify their bets with qualitative rationale, surfacing the "why" behind the "what" and revealing unknowns traditional surveys often miss.

A Global Creator Network

CSS's Content Creator Community taps a vetted network of over 7.3 million content creators across 100+ global markets. As cultural barometers and consumer proxies, they're engaged through interviews, foresight surveys and co-creation sprints to surface emerging needs and shape brand narratives.

By integrating insights from creators, consumers, AI and predictive analytics, CSS delivers a true 360° view of the future moving clients from reactive to proactive, from insight to foresight, and from data to decision. In a world where consumer behavior shifts faster than ever, CSS/datatelligence is the strategic ally brands need for clarity, confidence and competitive edge