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Showing:Data Use

Total: 226

ArticleData Use: Using internal consistency measures to find bad survey dataBob Wood, Toshi Yumoto|August 1, 2026
ArticleData Use: MaxDiff’s max mythsCarl Jago|May 1, 2026
ArticleUsing rating scales in segmentation studies: At least twice as bad as you thinkKeith Chrzan|January 1, 2026
ArticleData Use: Six things marketing researchers can do with random forest analysisKeith Chrzan|November 1, 2025
ArticleData Use: A more comprehensive analysis of importance: The necessity and sufficiency attribute importance indexMichael Garver|September 1, 2025
ArticleData Use: Choice models for patient chart auditsKeith Chrzan|March 1, 2025
ArticleData Use: How likely are you to recommend this article?Chris Hauck|November 1, 2024
ArticleData Use: Introducing two new scales for more comprehensive CX measurementMichael Garver|September 1, 2024
ArticleData Use: Beyond Excel: Why you should integrate software development tools and principles into your researchAdi Sarid|July 1, 2024
ArticleSituational choice experiments for marketing researchKeith Chrzan|March 1, 2024
ArticleEfficient deployment of multiple deep learning applications on a single GPU ZotacNikki Aldeborgh, Omer Ahmad, Isidro De Loera Jr., Yuefeng Zhang|January 1, 2024
ArticlePerformance improvement experiments for CX researchKeith Chrzan|September 1, 2023
ArticleUsing conjoint to gauge physicians’ views of a diabetes testLauren Fusfeld|January 1, 2023
ArticleMaxDiff: a countermeasure to the endemic cheatingDeb Ploskonka|November 1, 2022
ArticleModels for calculating brand equityJerry Thomas|July 1, 2022