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Showing: Data Use

Total: 225

Article Using rating scales in segmentation studies: At least twice as bad as you think Keith Chrzan | January 1, 2026
Article Data Use: Six things marketing researchers can do with random forest analysis Keith Chrzan | November 1, 2025
Article Data Use: A more comprehensive analysis of importance: The necessity and sufficiency attribute importance index Michael Garver | September 1, 2025
Article Data Use: Choice models for patient chart audits Keith Chrzan | March 1, 2025
Article Data Use: How likely are you to recommend this article? Chris Hauck | November 1, 2024
Article Data Use: Introducing two new scales for more comprehensive CX measurement Michael Garver | September 1, 2024
Article Data Use: Beyond Excel: Why you should integrate software development tools and principles into your research Adi Sarid | July 1, 2024
Article Situational choice experiments for marketing research Keith Chrzan | March 1, 2024
Article Efficient deployment of multiple deep learning applications on a single GPU Zotac Nikki Aldeborgh, Omer Ahmad, Isidro De Loera Jr., Yuefeng Zhang | January 1, 2024
Article Performance improvement experiments for CX research Keith Chrzan | September 1, 2023
Article Using conjoint to gauge physicians’ views of a diabetes test Lauren Fusfeld | January 1, 2023
Article MaxDiff: a countermeasure to the endemic cheating Deb Ploskonka | November 1, 2022
Article Models for calculating brand equity Jerry Thomas | July 1, 2022
Article Hit? Stand? Double? Master ‘likely effects’ to make the right call George Terhanian | November 1, 2021
Article Optimizing the CPG multipack portfolio Erwin Chang | July 1, 2021