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Curion, LLC
Chicago, IL
Key Categories
- Concept Optimization
- Consumer Research
- Product Testing Research
- Qualitative Research
- Quantitative Research
Company Description
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
- Year Established
- 2017
- Number of Employees
- 350
Research Services and Specializations
- Agile Research
- Concept Optimization
- Concept Testing
- Consumer Research
- Ethnographic Research
- Focus Group-Facilities
- Home-Use Tests
- Hybrid Research (Qual/Quant)
- Innovation
- International Research
- Marketing Research-Full Service
- Product Development Research
- Product Testing Research
- Qualitative Research
- Quantitative Research
- Say-do Gap
- Sensory Research
- Taste Test Facility
Industries, Markets and Audiences Served
Articles from Curion, LLC
- Quirk’s Chicago 2026: Breaking through the (food) noise
- QSR Uncut: Beverage Trends, Menu Moves, and the Research Powering Restaurants, with Tomás Gilbert
- The Case of the Shrinking Basket: Solving for the GLP-1 Shopper
- Inside the Product Testing Strategies of SONIC Drive-In and Rich’s
- Moments That Matter: Where Consumers Buy—and Buy Again
- Usage occasions: how well does your product perform?
- Sensory science vs sensory marketing
- How emotions and context shape consumer's product experience
- Nostalgia's impact on consumer likes and dislikes / needs & wants
- Why is consumer product research important?
- Jobs to be done methodology: what consumers want to accomplish
- The Great Appliance Paradox: Are Brands Racing Toward More Technology While Consumers Are Asking for Something Else?
- Movement or Fad? Keren Novack’s Question for CPG Brands
- Why Rapid Prototyping Product Testing Is Replacing the Traditional Development Cycle
- Key Takeaways from the National Restaurant Association Show 2026
- Food & Drink Conference 2026: What Matters Now, What’s Next, and How Brands Win
- AI in Product Research: Are You Getting Better Answers, or Just Faster Ones?
- A Turning Point for Human-Centered Consumer Insights at IIEX
- Branded vs. Private Label: What 2,345 Consumers Said About Switching
- Quirks Chicago 2026: Five Curion Perspectives on What’s Next in Insights
- Why Peeps Keep Winning: What a Polarizing Marshmallow Chick Teaches Us About Emotional Branding
- Past Prime? Not Even Close. Why Brands Are Missing the 50+ Growth Engine
- Straight from the Quirk’s Dallas 2026 Show Floor