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Curion, LLC

Chicago, IL

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Key Categories
Consumer Research Product Testing Research Quantitative Research Concept Optimization Qualitative Research

Company Description

Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.

An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.

Year Established:   2017

Number of Employees:   350+

Research Services and Specializations

Industries, Markets and Audiences Served

Articles from Curion, LLC

newspaper-icon Quirk’s Chicago 2026: Breaking through the (food) noise newspaper-icon QSR Uncut: Beverage Trends, Menu Moves, and the Research Powering Restaurants, with Tomás Gilbert newspaper-icon The Case of the Shrinking Basket: Solving for the GLP-1 Shopper newspaper-icon Inside the Product Testing Strategies of SONIC Drive-In and Rich’s newspaper-icon Moments That Matter: Where Consumers Buy—and Buy Again newspaper-icon Usage occasions: how well does your product perform? newspaper-icon Sensory science vs sensory marketing newspaper-icon How emotions and context shape consumer's product experience newspaper-icon Nostalgia's impact on consumer likes and dislikes / needs & wants newspaper-icon Why is consumer product research important? newspaper-icon Jobs to be done methodology: what consumers want to accomplish newspaper-icon The Great Appliance Paradox: Are Brands Racing Toward More Technology While Consumers Are Asking for Something Else? newspaper-icon Movement or Fad? Keren Novack’s Question for CPG Brands newspaper-icon Why Rapid Prototyping Product Testing Is Replacing the Traditional Development Cycle newspaper-icon Key Takeaways from the National Restaurant Association Show 2026 newspaper-icon Food & Drink Conference 2026: What Matters Now, What’s Next, and How Brands Win newspaper-icon AI in Product Research: Are You Getting Better Answers, or Just Faster Ones? newspaper-icon A Turning Point for Human-Centered Consumer Insights at IIEX newspaper-icon Branded vs. Private Label: What 2,345 Consumers Said About Switching newspaper-icon Quirks Chicago 2026: Five Curion Perspectives on What’s Next in Insights newspaper-icon Why Peeps Keep Winning: What a Polarizing Marshmallow Chick Teaches Us About Emotional Branding newspaper-icon Past Prime? Not Even Close. Why Brands Are Missing the 50+ Growth Engine newspaper-icon Straight from the Quirk’s Dallas 2026 Show Floor
Address
111 Deer Lake Road, Suite 120
Deerfield, IL 60015
United States
Customer Contact(s):
Tom Vincent, Strategic Growth Director
Phone
  • 800-291-1907
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Affiliations & Certifications
American Society for Testing and Materials (ASTM) | American Society of Brewing Chemists (ASBC) | Chicagoland Food and Beverage Network (CFBN) | Committed to Ecovadis Sustainability Evaluation | ESN Research Programme Partner | ESOMAR (International) | ISO Certified | Insights Association (United States) | Institute of Food Technologists (IFT) | MREF | MRS (United Kingdom) | Professional Analytics and Insights Resource (PAIR) | Society of Sensory Professionals | The Marketing Research Association (MRA)