Marketing research is always changing and staying up-to-date on the most current trends and strategies is vital for everyone in the industry. Quirk’s Webinars are a great way to stay informed throughout the year, specifically when your schedule or budget limits your travel to industry events.
While registering and listening to a live Webinar is always an option, we also make every session available as a recording. If you missed some of our great Webinars in 2018 you can catch them all on our channel.
If you haven’t checked out Quirk’s Webinars in a while and are looking for a good place to start, here’s a quick breakdown of a few of this year’s topics.
How to
Both Sides of the Brain – How to Gain a Holistic Understanding of Your Customer’s Mind
In this Webinar you’ll learn how to combine both sides of the brain to gain a holistic understanding of your customer’s mind, what’s driving their behavior and how to link emotional insights with rational levers to connect more deeply with consumers.
How To Use a Mixed Methodology Approach To Get More Connected, Complete Insights
Combining methods and conducting research iteratively is often a good option, allowing you to build upon previous insights while ensuring no knowledge is lost from one phase to the next. This Webinar will help you learn when to conduct mixed methodology research using case study examples.
Hot topics
Research and the Elusive Generation Z
One of the biggest challenges in research today continues to be engaging the youth market – be it Millennials or Generation Z. This Webinar takes a look at the opportunities researchers can leverage to better engage with Gen Z and Millennials on their terms.
Are Your Ratings Data Lacking Insights? MaxDiff to the Rescue
Have you ever wanted to prioritize a list of features for product development? Or understand which packaging designs consumers prefer? Max-diff, or best-worst scaling, is a simple yet advanced solution for measuring preference or importance for a list of items. Using real-world examples this Webinar will teach you what max-diff is, how it works and how to create successful max-diff projects.
Looking to the future
The Future of Market Research Integration Automation
Watch this Webinar for a look at best practices for researchers using automation to provide new services and win new customers.
Real Talk: Becoming a More Effective, Valuable, Relevant Insights Leader
The life of an insights professional is quickly changing and the job has never been more demanding. This panel of client-side researchers looks at the best methods for navigating through today’s battleground filled with complexities while ensuring your team – even the newbies – is performing at a strategic level.
The Future of Insights – Trends, Innovations and Changes
A panel of industry leaders share their ideas and predictions for the future of research, including trends to watch for and tips for scaling insights throughout your organizations.
For a list of upcoming Webinars and events visit www.quirks.com/events.