Company Description

Starlight Analytics: Consumer and Market Insights for B2C Brands

Starlight Analytics is a boutique consumer and market insights consultancy that helps growth-focused brands turn complex data into clear, confident decisions. We work with teams who are under pressure to find growth in hypercompetitive markets—but are overwhelmed by inputs, competing opinions and dashboards that don’t quite line up with what they see on the ground.

Our focus is simple: clarity that leads to action. We blend time-tested market research with alternative data sources and AI-driven analytics so clients can see what others miss—then actually use it to shape strategy. That means connecting survey data with digital intelligence, search and social signals, behavioral data and internal performance metrics, so leaders don’t have to choose between “classic” research and modern data analytics.

Because we’ve sat in brand-side seats ourselves, we understand the realities of launching campaigns, pitching retailers, building product pipelines and defending decisions to senior leadership. Our work is designed to plug directly into those decisions—not just sit in a PowerPoint. Every engagement is built around clear business questions, practical frameworks and deliverables that are easy to socialize across marketing, product, merchandising, strategy, sales and executive teams.

What we do

We support the full spectrum of insight needs across the brand and growth lifecycle:

• Build Your Brand – Brand positioning, brand health and equity, extension strategy and message optimization. We help brands understand their true equity versus competitors and clarify the stories that will actually move the market.
• Know Your Customer – Customer segmentation, journey mapping and retention assessment that reveal who your most valuable customers are, how they buy and what keeps them coming back.
• Innovate and Grow – Product and concept testing, whitespace identification and innovation roadmapping to prioritize ideas that customers will pay for.
• Price for Success – Pricing strategy for new and existing products using tools like discrete-choice conjoint and elasticity modeling, supported by real-world digital and behavioral data.
• Validate and Launch – Go-to-market research that sharpens positioning, creative and pricing so launches land with the right audience and right message.
• Growth Analytics Partnerships – Ongoing, embedded partnerships to help teams untangle their data stack, build better dashboards and embed insight into day-to-day decision making.

How we work

Our approach is intentionally hands-on and intimate. Clients work directly with senior talent from brief through delivery—no big-firm layers, no handoffs. Projects are scoped to answer specific business questions, whether that’s “Which customers should we prioritize?”, “What should we build next?” or “How far can our brand credibly stretch into a new category?”

Methodologically, we mix:

• Custom quantitative research (segmentation, concept and message testing, pricing studies, brand tracking)
• Qualitative work (IDIs, small-group discussions, stakeholder interviews)
• Digital intelligence (search and social listening, review and content analysis, competitive mapping)
• Analytics and modeling (pricing, drivers analysis, dashboarding)
• AI-enabled synthesis to pull patterns from large, messy datasets quickly and clearly

That blend lets us move beyond “what happened” and “what people say” into why it’s happening and what to do about it.

Who we serve

Starlight partners with B2C brands across categories including apparel and footwear, beauty and personal care, food and beverage, home and garden, household products, DTC retail, luxury accessories and health tech and medical devices. Within those organizations, we typically support marketing and brand leaders, insights teams, merchandising and product leaders, strategy and innovation teams and revenue or growth owners.

Across our case studies, we’ve helped brands:

• Reverse sales slumps and rebuild relevance with younger consumers
• Enter new categories (from alt-protein to regenerative-organic foods) with confidence
• Re-architect innovation pipelines around what customers actually want
• Fix churn and improve retention in subscription and DTC models
• Raise prices without eroding trust or loyalty

At Starlight Analytics, we don’t just deliver insight—we stay focused on how it will be applied. That means clear, visual storytelling, decision-ready recommendations and collaboration with your teams so they can carry the work forward. If you need a partner who can cut through the noise and help you see the path ahead, we’re built for that.