‹ Start a New Search

C+R Research

Chicago, IL

View Website

Key Categories

Quantitative Research Qualitative Research Online Communities - MROC Shopper Insights Cultural Insights

Company Description

C+R Research: Your Trusted Partner in Market Insights

For over 65 years, C+R Research has helped brands uncover what’s next by delivering actionable insights and tailored solutions. As a women-owned, full-service marketing insights agency, we stand apart through our thoughtful, collaborative approach and our ability to tackle complex business challenges with creativity and rigor.

A Strategic, Client-Centric Partner

At C+R, we see ourselves as an extension of your team—committed to understanding your needs, delivering senior-level attention and exceeding expectations. We bring expertise across industries such as:

Consumer Packaged Goods (CPG)
Restaurants and Food Service
Retail
Health care, Pharma and Insurance
Financial Services
Associations and Non-Profits

No matter the category, we tailor every project to ensure our research supports your business goals and resonates with your audiences.

Innovative, Custom Research

We don’t believe in one-size-fits-all solutions. Every research program we design is customized to address your unique objectives. Our toolbox includes:

Traditional and online qualitative and quantitative research
Community-based and immersive methodologies
Behavioral science-informed techniques
Multicultural insights through our CultureBeat® division

We bring cultural sensitivity and creativity to every engagement, whether exploring multicultural cohorts, youth and families, B2B decision-makers, shoppers or health care audiences.

Thoughtful AI Integration

We thoughtfully integrate AI Smart Solutions into our work to enhance—not replace—the human expertise at the heart of our research. AI helps us:

Analyze unstructured data more efficiently
Identify patterns and emerging themes
Accelerate segmentation and persona development

By combining AI with our empathy, expertise and cultural context, we deliver deeper, faster insights while maintaining the integrity and creativity our clients trust.

Global Reach, Personal Touch

We support brands both domestically and globally, applying cultural competency and a nuanced understanding of regional dynamics to ensure authentic, relevant insights—wherever your consumers are.

Quality, Expertise and Impact

We hold ourselves to the highest standards of quality, ensuring reliable data and actionable outcomes. From questionnaire design to advanced analytics, every detail is scrutinized to help you make confident decisions.

Our “whatever-it-takes” mindset means we go above and beyond—providing expert guidance, flexibility and a relentless focus on your success.

Why Choose C+R?

When you partner with C+R, you gain:

A dedicated team passionate about solving your toughest challenges
Senior-level expertise at every stage
Customized research programs rooted in rigor and creativity
Advanced tools—including AI—for more impactful insights
A culturally attuned, inclusive perspective

We’re here to help you uncover the insights that will drive growth and inspire smarter strategies.

Year Established: 1959

Number of Employees: 138

Research Services and Specializations

Industries, Markets and Audiences Served

Address

150 N. Michigan Ave., 34th Floor
Chicago, IL 60601
United States

Customer Contact(s):: Erin Barber, President and Chief Client Officer

Phone

312-828-9200