C+R Research
Chicago, IL
View WebsiteKey Categories
Company Description
C+R Research: Your Trusted Partner in Market Insights
For over 65 years, C+R Research has helped brands uncover what’s next by delivering actionable insights and tailored solutions. As a women-owned, full-service marketing insights agency, we stand apart through our thoughtful, collaborative approach and our ability to tackle complex business challenges with creativity and rigor.
A Strategic, Client-Centric Partner
At C+R, we see ourselves as an extension of your team—committed to understanding your needs, delivering senior-level attention and exceeding expectations. We bring expertise across industries such as:
- Consumer Packaged Goods (CPG)
- Restaurants and Food Service
- Retail
- Health care, Pharma and Insurance
- Financial Services
- Associations and Non-Profits
No matter the category, we tailor every project to ensure our research supports your business goals and resonates with your audiences.
Innovative, Custom Research
We don’t believe in one-size-fits-all solutions. Every research program we design is customized to address your unique objectives. Our toolbox includes:
- Traditional and online qualitative and quantitative research
- Community-based and immersive methodologies
- Behavioral science-informed techniques
- Multicultural insights through our CultureBeat® division
We bring cultural sensitivity and creativity to every engagement, whether exploring multicultural cohorts, youth and families, B2B decision-makers, shoppers or health care audiences.
Thoughtful AI Integration
We thoughtfully integrate AI Smart Solutions into our work to enhance—not replace—the human expertise at the heart of our research. AI helps us:
- Analyze unstructured data more efficiently
- Identify patterns and emerging themes
- Accelerate segmentation and persona development
By combining AI with our empathy, expertise and cultural context, we deliver deeper, faster insights while maintaining the integrity and creativity our clients trust.
Global Reach, Personal Touch
We support brands both domestically and globally, applying cultural competency and a nuanced understanding of regional dynamics to ensure authentic, relevant insights—wherever your consumers are.
Quality, Expertise and Impact
We hold ourselves to the highest standards of quality, ensuring reliable data and actionable outcomes. From questionnaire design to advanced analytics, every detail is scrutinized to help you make confident decisions.
Our “whatever-it-takes” mindset means we go above and beyond—providing expert guidance, flexibility and a relentless focus on your success.
Why Choose C+R?
When you partner with C+R, you gain:
- A dedicated team passionate about solving your toughest challenges
- Senior-level expertise at every stage
- Customized research programs rooted in rigor and creativity
- Advanced tools—including AI—for more impactful insights
- A culturally attuned, inclusive perspective
We’re here to help you uncover the insights that will drive growth and inspire smarter strategies.
Year Established: 1959
Number of Employees: 138
Research Services and Specializations
- Advertising Research
- | Advertising Tracking
- | Agile Research
- | Attitude/Usage Studies
- | Brainstorming/Idea Generation
- | Brand Equity
- | Brand Loyalty Studies
- | Brand Positioning Studies
- | Brand/Image Development
- | Brand/Image Tracking
- | Bus.-To-Bus. Research
- | CX/UX-Customer/User Experience
- | Competitor Analysis Evaluation
- | Concept Development
- | Concept Optimization
- | Concept Testing
- | Conjoint Analysis/Trade-Off Analysis
- | Consumer Promotion Research
- | Consumer Research
- | Copy Testing
- | Cultural Insights
- | Customer Loyalty
- | Customer Satisfaction Studies
- | DIY Research
- | Employee Opinion Studies
- | Ethnic Interviewing
- | Ethnic Research Consultation
- | Ethnographic Research
- | Executive Interviewing
- | Exploratory Research
- | Eye Tracking
- | Facial Coding/Facial Scanning
- | Focus Group-Bulletin Board
- | Focus Group-Moderating
- | Focus Group-Online
- | Focus Group-Videoconference
- | Home-Use Tests
- | Hybrid Research (Qual/Quant)
- | In-Store Research
- | International Research
- | Journey Mapping
- | Market Segmentation Studies
- | Marketing Research-Full Service
- | Mobile Surveys
- | Name Development
- | Observation Research
- | On-site Interviewing
- | One-on-One (Depth) Interviews
- | Online Communities - MROC
- | Online Surveys
- | Package Development Research
- | Packaging Testing
- | Panels-Diary
- | Panels-Online
- | Panels-Proprietary
- | Point-of-Purchase Research
- | Pricing Research
- | Product Development Research
- | Product Placement
- | Product Positioning Studies
- | Product Testing Research
- | Qualitative Research
- | Qualitative-Online
- | Quantitative Research
- | Segmentation Studies
- | Shopper Insights
- | Taste Tests
- | Telephone/Mail/Telephone Studies
- | Tracking Research
- | Usability Testing
Industries, Markets and Audiences Served
- Advertising Agencies
- | Affluent/Wealthy
- | African-American
- | Apparel/Accessories/Textiles
- | Asians
- | Associations
- | Automotive
- | Beverage
- | Business-To-Business
- | CPAs/Financial Advisors
- | Candy/Confectionery
- | Cannabis / CBD
- | Cereals
- | Children
- | College Students
- | Communications
- | Consumer Durables
- | Consumer Services
- | Consumers
- | Cosmetics
- | Education
- | Electronics
- | Entertainment
- | Entrepreneurs/Small Business
- | Executives/Management
- | Fast-Food Industry
- | Financial/Investment/Banks
- | Foods/Nutrition
- | Generation Baby Boomers
- | Generation X
- | Generation Y / Millennials
- | Generation Z
- | Grocery/Supermarkets
- | Health & Beauty Aids
- | Health Care (Healthcare)
- | Hispanic
- | Home Improvement/DIY
- | Hospitals
- | Household Products/Services
- | Insurance
- | LGBTQIA+
- | Lawn & Garden
- | Managed Care
- | Manufacturing
- | Mass Merchandisers
- | Meat Industry
- | Media
- | Non-Profit/Fund Raising
- | Office Products
- | Packaged Goods
- | Parents
- | Pet Foods/Supplies
- | Pet Owners
- | Physicians
- | Restaurants/Food Service
- | Retailing
- | Sporting Goods
- | Sports
- | Teens
- | Telecommunications
- | Television
- | Television-Cable/Satellite
- | Theme Parks
- | Tourism
- | Toys
- | Travel
- | Utilities/Energy
Chicago, IL 60601
United States
- Customer Contact(s):
-
Erin Barber, President and Chief Client Officer
- 312-828-9200
- Affiliations & Certifications
- SOC2 Security Certified | Women's Business Enterprise National Council (WBENC)