C+R Research

Chicago, IL

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Key Categories
Beverage Consumer Durables Household Products/Services Insurance Packaged Goods

Company Description

At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 60 years, delivering great research, deep perspective and committed client service. We’re known for designing innovative custom methodologies for answering complex marketing questions, high-quality analytical insights and delivering senior-level attention throughout every phase of our clients’ projects. We embrace a “whatever-it-takes” philosophy on every client engagement and are flexible enough to adapt to our clients’ needs, however challenging they may become.

We offer an array of effective, customizable techniques for traditional and online qualitative, quantitative and community and panel-based research both in the U.S. and globally. When the need arises for quick-turn insights, we have a full suite of effective agile research solutions.

We are recognized in the industry for our focused knowledge and consultative expertise in many consumer cohorts. Our multicultural division, CultureBeat, is comprised of a group of insights professionals from diverse cultural and professional backgrounds who bring years of experience and cultural relevance. Our Hispanic research consultancy, LatinoEyes®, brings additional experience and a deep understanding of Latino cultures – in the U.S. and abroad. Our insights are driven by our passion to uncover how culture influences consumers/shoppers and the decisions they make. We leverage our company’s agility to develop the best research approaches, utilizing both traditional and emerging methods.

Our dedicated shopper insights practice is led by former client-side researchers who have deep expertise and understanding of today’s omnichannel shoppers. And our suite of Illuminator® shopper solutions, including our shopper panel, is powered by a platform with millions of verified shoppers allowing us to define your target based on their actual behavior – online and offline. Our shopper experts provide you with the most actionable insights to address your category, brand, omnichannel/retailer and shopper business objectives.

The researchers in our youth and family division, YouthBeat®, live and breathe the youth space and have for years. Their passion and commitment is to help clients see youth in the most holistic way possible – not only as consumers, but as people whose lives they can make better with products, services and ideas that truly meet their needs.

Whatever the business challenge, our goal is to always provide smartly-designed research and thoughtful insights that inspire decisions and accelerate brand growth.

Year Established:   1959

Number of Employees:   154

Research Services and Specializations

Industries, Markets and Audiences Served

150 N. Michigan Ave., 34th Floor
Chicago, IL 60601
United States
Customer Contact(s):
Robbin Jaklin, President
  • 312-828-9200
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Affiliations & Certifications
SOC2 Security Certified | Women's Business Enterprise National Council (WBENC)