C+R Research
Chicago, IL
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Company Description
At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 60 years, delivering great research, deep perspective and committed client service. We’re known for designing innovative custom methodologies for answering complex marketing questions, high-quality analytical insights and delivering senior-level attention throughout every phase of our clients’ projects. We embrace a “whatever-it-takes” philosophy on every client engagement and are flexible enough to adapt to our clients’ needs, however challenging they may become.
We offer an array of effective, customizable techniques for traditional and online qualitative, quantitative and community and panel-based research both in the U.S. and globally. When the need arises for quick-turn insights, we have a full suite of effective agile research solutions.
We are recognized in the industry for our focused knowledge and consultative expertise in many consumer cohorts. Our multicultural division, CultureBeat, is comprised of a group of insights professionals from diverse cultural and professional backgrounds who bring years of experience and cultural relevance. Our Hispanic research consultancy, LatinoEyes®, brings additional experience and a deep understanding of Latino cultures – in the U.S. and abroad. Our insights are driven by our passion to uncover how culture influences consumers/shoppers and the decisions they make. We leverage our company’s agility to develop the best research approaches, utilizing both traditional and emerging methods.
Our dedicated shopper insights practice is led by former client-side researchers who have deep expertise and understanding of today’s omnichannel shoppers. And our suite of Illuminator® shopper solutions, including our shopper panel, is powered by a platform with millions of verified shoppers allowing us to define your target based on their actual behavior – online and offline. Our shopper experts provide you with the most actionable insights to address your category, brand, omnichannel/retailer and shopper business objectives.
The researchers in our youth and family division, YouthBeat®, live and breathe the youth space and have for years. Their passion and commitment is to help clients see youth in the most holistic way possible – not only as consumers, but as people whose lives they can make better with products, services and ideas that truly meet their needs.
Whatever the business challenge, our goal is to always provide smartly-designed research and thoughtful insights that inspire decisions and accelerate brand growth. We love what we do and are proud to be selected as one of Crain’s 2021 Best Places to Work in Chicago!
Year Established: 1959
Number of Employees: 154
Research Services and Specializations
- Advertising Research
- | Advertising Tracking
- | Agile Research
- | Attitude/Usage Studies
- | Brainstorming/Idea Generation
- | Brand Equity
- | Brand Loyalty Studies
- | Brand Positioning Studies
- | Brand/Image Development
- | Brand/Image Tracking
- | Bus.-To-Bus. Research
- | CX/UX-Customer/User Experience
- | Competitor Analysis Evaluation
- | Concept Development
- | Concept Optimization
- | Concept Testing
- | Conjoint Analysis/Trade-Off Analysis
- | Consumer Promotion Research
- | Consumer Research
- | Copy Testing
- | Cultural Insights
- | Customer Loyalty
- | Customer Satisfaction Studies
- | DIY Research
- | Employee Opinion Studies
- | Ethnic Interviewing
- | Ethnic Research Consultation
- | Ethnographic Research
- | Executive Interviewing
- | Exploratory Research
- | Eye Tracking
- | Facial Coding/Facial Scanning
- | Focus Group-Bulletin Board
- | Focus Group-Moderating
- | Focus Group-Online
- | Focus Group-Videoconference
- | Home-Use Tests
- | Hybrid Research (Qual/Quant)
- | In-Store Research
- | International Research
- | Journey Mapping
- | Market Segmentation Studies
- | Marketing Research-Full Service
- | Mobile Surveys
- | Name Development
- | Observation Research
- | On-site Interviewing
- | One-on-One (Depth) Interviews
- | Online Communities - MROC
- | Online Surveys
- | Package Development Research
- | Packaging Testing
- | Panels-Diary
- | Panels-Online
- | Panels-Proprietary
- | Point-of-Purchase Research
- | Pricing Research
- | Product Development Research
- | Product Placement
- | Product Positioning Studies
- | Product Testing Research
- | Qualitative Research
- | Qualitative-Online
- | Quantitative Research
- | Segmentation Studies
- | Shopper Insights
- | Taste Tests
- | Telephone/Mail/Telephone Studies
- | Tracking Research
- | Usability Testing
Industries, Markets and Audiences Served
- Advertising Agencies
- | Affluent/Wealthy
- | African-American
- | Apparel/Accessories/Textiles
- | Asians
- | Associations
- | Automotive
- | Beverage
- | Business-To-Business
- | CPAs/Financial Advisors
- | Candy/Confectionery
- | Cannabis / CBD
- | Cereals
- | Children
- | College Students
- | Communications
- | Consumer Durables
- | Consumer Services
- | Consumers
- | Cosmetics
- | Education
- | Electronics
- | Entertainment
- | Entrepreneurs/Small Business
- | Executives/Management
- | Fast-Food Industry
- | Financial/Investment/Banks
- | Foods/Nutrition
- | Generation Baby Boomers
- | Generation X
- | Generation Y / Millennials
- | Generation Z
- | Grocery/Supermarkets
- | Health & Beauty Aids
- | Health Care
- | Hispanic
- | Home Improvement/DIY
- | Hospitals
- | Household Products/Services
- | Insurance
- | LGBTQIA+
- | Lawn & Garden
- | Managed Care
- | Manufacturing
- | Mass Merchandisers
- | Meat Industry
- | Media
- | Non-Profit/Fund Raising
- | Office Products
- | Packaged Goods
- | Parents
- | Pet Foods/Supplies
- | Pet Owners
- | Physicians
- | Restaurants/Food Service
- | Retailing
- | Sporting Goods
- | Sports
- | Teens
- | Telecommunications
- | Television
- | Television-Cable/Satellite
- | Theme Parks
- | Tourism
- | Toys
- | Travel
- | Utilities/Energy
Chicago, IL 60601
United States
- Customer Contact(s):
-
Robbin Jaklin, President
- 312-828-9200
- Affiliations & Certifications
- Children's Online Privacy Protection Act (COPPA) | ESOMAR (International) | SOC2 Security Certified | Women's Business Enterprise National Council (WBENC)